Google shows sympathy to the Publishers of Google Adsense as Google introduces a new platform called Funding Choice Platform. This will enable publishers to give their website’s visitors and audience, an option to either pay or enable ads.
According to Google, in 2015 alone, ad-blocking cost publishers $21.8 billion and as of December – 2016, 11% of the world’s entire internet connected population were using ad-blockers. It really hit bad to Google and its ads Publishers as a company’s major revenue generation is from Ads. You can notice that most of the Google’s Services like Google Search, YouTube, Gmail and many others is free to use but contributes major part in yearly Profits of Google and its Parent company Alphabet.
We also agrees with Google’s Article “Bad ad experiences are bad for everyone”. Publishers and Content writers must focus on the things like good ad placements, non annoying redirects and non-relevant ads. I personally experienced auto redirects and annoying ads on many websites, it is the main reason behind people use Ad-Blockers but the website like ours suffers a lot from Ad-Blockers.
Google’s Sridhar Ramaswamy, senior vice president for advertising and commerce explained, “As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences to get paid for their work.”
“With Funding Choices, now in beta, publishers can show a customised message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor.”
I personally request Technonize Readers to “unblock/whitelist” the websites like ours from your Ad-Blockers as we placed all the ads very carefully and it doesn’t harm your reading experience.
The Funding Choices platform is now available as beta in selected countries like UK, North America, Germany, Australia, and New Zealand, with more countries to be added to the list later this year. The launch of this platform is to justify the Google’s Plan to add a native ad-blocker to its Chrome browser which exclusively blocks adverts which are found non-complying the guidelines set down by the Coalition for Better Ads.
As Ramaswamy explained, “we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.” Google’s DoubleClick advertising subsidiary has released a guide for publishers on “engaging with ad blockers,” as an introduction to the Funding Choices platform.